The art




The art of emotion lives through Ali Shah’s exceptional customized creations that reveal the superb alchemist technique of jewelry-making.

Ali Shah takes pride in making top-quality jewellery. From creating bespoke personal designs to highly original and refreshing pieces

Bespoke designs demonstrate the brand’s strong commitment to tradition and an on-going process of self-improvement and challenge to continue creating essential keepsakes of times-to-come.

Specializing in custom-created jewellery, Ali Shah attracts high-end clientele that desires pieces, which resonate with their owners and, above all, illuminate their personality. All jewels are unique and of exceptional value, crafted by specialists with years of experience and only using the most sophisticated of techniques.


Alireza Mokarram, co-founder of ALI SHAH, describes it as “a marriage between high jewelry and technology”

Ali Shah’s young team being an actual asset to the brand. New vision, dynamic design and bold interpretation of established trends and concepts form the brand’s identity and resonate with its target market of young people.

The end result is collections that border the realm of childhood nostalgia and adult sophistication with an effect that is mesmerizing, magical and legendary.